Josetxu studied Economics and Business at Universidad Autónoma de Madrid. In 1997, he founded ESDEN, a leading Spanish business school (Madrid, Barcelona, Bilbao, Valencia,..) in which was trained more than 2.000 studients until 2011. He was also founder and CEO of Append, a market research consultant, from its foundation to 2012.
Professor of areas related to business plan in diverse academic centers and universities. He founded the Young Entrepreneurs Association of the Basque Country (AJEBASK). Today he is founder and CEO of 1000informes.com, partner at Senda15 coworking and he also drives Metxa, the first business accelerator for entrepreneurs in Vitoria-Gasteiz.